Nissan X-Trail – Services Provided

Role: Co-Production Partner (with Critical Mass)
Services:

• Director of Photography (DP)

• Production

• Post Production

• Automotive Photography

• Social Content Delivery

We co-produced a national TVC and social campaign for the Nissan X-Trail in partnership with Critical Mass, delivering high-end commercial video and photography across broadcast and digital platforms. Our team led Director of Photography, on-ground production, automotive photography, and social content delivery to support the campaign rollout.

Alongside the television commercial, we delivered platform-optimised social content for Instagram, TikTok, and paid media, ensuring the campaign translated seamlessly from broadcast to digital. The creative focused on lifestyle-driven automotive visuals to reinforce Nissan’s premium positioning across TV and social channels.