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    Nissan X-Trail | TVC

    We co-produced a national TVC and social campaign for the Nissan X-Trail in partnership with Critical Mass, delivering high-end commercial video and photography across broadcast and digital platforms. Our team handled production and social delivery, creating platform-optimised content for TV and social channels to showcase the X-Trail’s design, performance, and lifestyle appeal.

  • Nissan Navara SL | TVC

    We produced a multi-platform commercial and social campaign for Nissan SL, delivering broadcast-ready TVC assets alongside platform-optimised social content for Instagram, TikTok, and paid media. The campaign was rolled out across broadcast and digital channels to showcase the vehicle’s design, performance, and premium features, with a cohesive visual identity maintained across all touchpoints from TV to social

  • Chemist Warehouse | Super Rugby

    We worked with the Blues, Crusaders, Chiefs and Hurricanes to create social-first training content that gave fans an inside look at how the teams prepare. The campaign focused on training essentials, bringing a more human, authentic feel to elite performance. The content generated 250,000+ views across social platforms and was shared across official team channels, helping connect fans with the people and process behind professional rugby

  • Chemist Warehouse | Superrugby

    This wasn’t just a launch it was a VIBE. Chemist Warehouse and Super Rugby asked us to film social media campaign, so we did. We didn’t want it to feel like an ad; we wanted it to be scroll-worthy. The campaign focused on training essentials, helping players get what they need for rugby.

  • Auckland FC | Content

    We partnered with Auckland FC at the launch of their inaugural season in the A-League, producing social-first content designed to introduce the club to the market with a fresh, modern identity. The campaign focused on fast-paced, culturally relevant visuals that felt native to digital platforms, helping position Auckland FC as a new-generation football brand from day one.

  • Pirapus | M8’s

    Pirapus | M8’s

    We Co-produced a Priapus video with M8s, providing production and social-ready content for the boys. The YouTube release hit 12,000+ views, with social cutdowns shared across platforms

  • SLESS | Rhythm and Vines

    SLESS | Rhythm and Vines

    A full live show film of Sless Rhythm and Vines performance - captured across 3 cameras and editing, all done with one Operator

    Produced and directed by 31, the project was a large-scale, multi-camera production designed to document the full one -hour set in cinematic detail. Showcasing energy, vibes and absolutely bangers.

    SLESS best show to date

  • Ancestry | Adoption Story series

    Ancestry | Adoption Story series

    We provided full production support for Alex Gilbert’s adoption story, supplying cameras, lighting, and on-set expertise to capture his journey authentically. The project focused on filming high-quality footage for social platforms, allowing Alex to tell his story in his own voice while we handled the technical setup and shooting. Our role ensured a smooth, professional shoot, capturing the emotion and intimacy of the story without compromising authenticity