We partnered with Auckland FC at the launch of their inaugural season in the A-League, producing social-first content designed to introduce the club to the market with a fresh, modern identity. The campaign focused on fast-paced, culturally relevant visuals that felt native to digital platforms, helping position Auckland FC as a new-generation football brand from day one.

We worked with the Blues, Crusaders, Chiefs and Hurricanes to create social-first training content that gave fans an inside look at how the teams prepare. The campaign focused on training essentials, bringing a more human, authentic feel to elite performance. The content generated 250,000+ views across social platforms and was shared across official team channels, helping connect fans with the people and process behind professional rugby

This wasn’t just a launch it was a VIBE. Chemist Warehouse and Super Rugby asked us to film social media campaign, so we did. We didn’t want it to feel like an ad; we wanted it to be scroll-worthy. The campaign focused on training essentials, helping players get what they need for rugby.